The Art Of Choosing

We all think we’re good at making choices; many of us even enjoy making them. Sheena Iyengar looks deeply at choosing and has discovered many surprising things about it.

Her book The Art of Choosingshares her research in an accessible and charming story that draws examples from her own life.

Americans tend to believe that they’ve reached some sort of pinnacle in the way they practice choice.They think that choice, as seen through the American lens best fulfills an innate and universal desir...