The Benefits of Using Pubslush Crowdfunding to Help Authors Get Published by Dorit Sasson
Posted by Kathleen Pooler/@kathypooler with Dorit Sasson/@VoicetoStory
I’m thrilled to have Author, Blogger and Radio Show Host Dorit Sasson back to discuss why she chose Pubslush as her crowdfunding source for her upcoming memoir, Accidental Soldier. In today’s publishing environment, authors are incurring more financial risks as they take on more of the publishing costs. Crowdfunding has become a popular way of defraying some of these costs of publishing. I’ve written about my own positive experience using Pubslush for my memoir so I’m very interested to hear what Dorit has to say.
Welcome back, Dorit!
Author, Dorit Sasson
The Benefits of Using Pubslush Crowdfunding to Help Authors Get Published.
Crowdfunding is quickly becoming one of the steps authors choose to take before publishing a book. There is no better way out there to stand out in a sea of authors than building a name for yourself. Conducting a crowdfunding campaign helps authors like myself raise funds to publish or market my book, collect pre-orders, get a head start on book sales, encourage reader reviews as well as drive traffic to my book.
Out of all the crowdfunding sites, Pubslush is a global crowdfunding platform only for books, and provides a real way to market my memoir before publication. It gives readers an opportunity to learn more about myself as an author and my memoir.
Since posting my campaign for my memoir Accidental Soldier on Pubslush, I see now even greater benefits in the areas of platform building, building a readership community, and raising funds. Like any crowdfunding endeavor, one holds the key to a project’s success. Let’s see how these three areas directly benefit the author.
Platform Building
A book is a mega platform building venture. If you think about it, your book showcases your expertise and reflects your personality.
Brooke Warner, my editor and publisher of my memoir, broke down the components of platform building in the following way on the Huffington Post article, “Your Author Platform is Not Your Social Media Following.”
social media: 10 percent
previous media: 10 percent
previous books: 10 percent
personality: 10 percent
existing readership: 10 percent
contacts: 10 percent
expertise: 25 percent
ability to execute: 15 percent
The fact that my campaign is housed on Pubslush platform gives additional credibility to the book and my work as an author. On the landing page, you get to read a description of the book, my unique message and story of leaving New York City and my Mom of blessed memory to serve in the Israel Defense Forces (IDF) as well as complimentary excerpt of my book. As you can see, posting your project on Pubslush does in fact, strengthen your existing platform!
Building a readership community
As part of my pre-campaign marketing efforts, I’ve reached out to potential supporters who will in turn, share the news of my campaign with my peeps. This is the power of word-of-mouth marketing in the digital age. It’s my hope that the people who believe in the book’s messaging and my book, will be my biggest cheerleaders and build momentum for the campaign.
By learning about my work as an author, readers also have a chance to engage with me on my landing page, as key to building a readership community. I don’t have access to my readers through marketplaces such as Amazon and traditional bookstores, but I can build engagement.
Raising Funds – Building Momentum as a Speaker
Authors like myself don’t just write and publish. I need to be business-minded and nurture my writing into a saleable platform where I can collect pre-orders and get a head start on book sales. Word-of-mouth is considered the best tool to spread the word and make sales for my book, and having that initial investment in the project will allow me to put my career on the speaking circuit without having to dig further into my pocket. I intend to use every penny of the funds raised for marketing and publicity. In this way, my crowdfunding efforts will offer me some peace of mind while I write.
As you can see, using a platform like Pubslush is one of the fastest ways to make money while one writes. It’s my intention that my campaign will help build my platform, create a community of readers while at the same time, help me raise funds to take my career to the next level.
For more information on the benefits of using Pubslush, check out my interview with Amanda Barbara, CEO of Pubslush who I interviewed for my site Giving Voice to Your Story.
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Thank you,Dorit, for sharing your experience with crowdfunding. It is so important that we support one another in a collaborative, supportive way. I had a very positive experience with Pubslush in terms of raising funds as well as reaching readers before publication of my memoir. I wish you every success in your campaign. Let’s all get behind Dorit and help her have a successful campaign!
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Author’s Bio:
Dorit Sasson, an award winning speaker and author as well as the creator of Giving Voice to Your Story radio show and website, is available for consulting, speaking and writing projects. She posts regular updates to her memoir fan pageAccidental Soldier: What My Service in the Israel Defense Forces Taught Me about Faith, Courage and Love
She is a coauthor of the book Pebbles in the Pond: Transforming the World One Person at a Time featuring bestsellers such as Sonia Choquette and Robert Allen. She leads workshops and presentations also online on the power of personal story telling and is the creator of Giving Voice to the Voiceless – visit her at www.GivingVoicetoVoicelessBook.com
Author Contact Information:
Website: Giving Voice to Your Story
Blog Talk Radio: Creating Calm Network
Twitter @VoicetoStory
Facebook: Silence Book Series
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How about you? Have you considered crowdfunding your next writing project? Do you have any questions about Pubslush?
We’d love to hear from you. Please leave your comments below~
Next Week:
Monday, 07/13/15:
“Resilience Under Fire, Dealing with Narcissistic Personality Disorder: An Interview with Memoir Author Lucinda Clarke“
