Book Launches - Lessons Learned

I’ve now launched two books into the world; my YA novel Red Rock which came out in September 2013 and, just the other week, my collection of short stories The Scribbling Sea Serpent, published by CFZ Publishing.

For both these books I organised a book launch – but the launches couldn’t have been more different.

For Red Rock I booked out my local village hall and invited people who I knew locally, or who I knew had an interest in the book – parents and teachers from my children’s school – a loc...