5 Ways to Get Your Point Across Persuasively

Need someone to “get it”? And if they “get it,” do you expect them to follow through? Then that takes thoughtful communication.

1. Narrow the field. The research disputes conventional wisdom. Although people say they want choices, having too many choices paralyzes them. The decision dilemma causes them to delay.

Adding to the already growing body of studies, I chalked up another personal experience this morning. In the midst of a house renovation due to a water leak, a builder brought over...