Logitech Rebrands To "Logi" To Sound More Like "Siri"

Like Federal Express and Apple Computer, Logitech has shortened its name for mainstream appeal—and the spoken UI of the future.

Logitech, the company most of us still know for selling that very nice computer mouse we bought around the first time we dialed in to AOL, is about to drop the "tech." As part of a new rebranding, the company will simply go by Logi (pronounced "lodge-ee").

Read Full Story