The Science of Strawberries: Why do They Taste so Good?

Plants and Animals





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Mmm you can really taste that spicy methyl cinnamate. Philip Toscano PA

Each year, spectators at the Wimbledon tennis tournament get through a whopping 30 tons of strawberries in the course of a summer fortnight. It is no wonder that the association between Wimbledon and strawberries is such a marketing triumph. But why do we fall for it?