New Year's Resolution: Harness Social Media Power in 2011

With 2010 coming to a close, it's time to look forward to social media marketing in the new year.

As veteran tech guru Walter Mossberg said in his December 30th Wall Street Journal article "What's in Store for Technology in 2011":

Facebook and Twitter: The twin leaders in social networking were red-hot in 2010, attracting vast numbers of users.

But there are users and there are users.

Every day there are major changes in social media – and it's almost impossible to keep up with everything. But it's a mistake not to try to continually learn more about how to effectively harness the power of social media to attract your target markets.

I just looked at the new Twitter account and Facebook Page for a well-established communications company. And it was immediately apparent that this company had not first learned, before starting on social media, how to effectively participate on Twitter and Facebook.

Traditional marketing does NOT automatically translate into effective social media marketing. In fact, this is part of what makes social media marketing so invigorating – the opportunity to try new things that couldn't be tried before the advent of Twitter, Facebook, YouTube, etc.

I should probably get a frequent buyer card from Staples for all the computer paper I buy. Why do I use so much paper? Because each day I print out several blog posts and online articles about technology, social media, and WordPress website topics.

There are so many fascinating opportunities. And while we can't do all of them, we can pick and choose from a smorgasbord of new options.

As 2011 is rung in, I encourage all of us to be willing to keep learning new things. The beneficiaries of this new knowledge will be ourselves as well as our clients and customers.

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing company partner Yael K. Miller (@MillerMosaicLLC on Twitter) work with clients to effectively use social media to get in front of their target markets.

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