Facebook Offers Option Of Paying For Video Ads After 10 Seconds

The social network looks to make itself more attractive to advertisers.

Facebook is now giving advertisers the opportunity to only pay for video ads after they have been viewed by users for a minimum of 10 seconds. The new option debuted Tuesday and will be presented alongside Facebook's standard video ad packages, making the social network more attractive to advertisers who may not want to shell out the big bucks for three seconds of screen time.