Timing: The Christian Blogger’s Key to an Effective Book Review

I recently received a review from a blogger who reviewed a book I’d published 12 years ago and is out of print.

While it’s wonderful to receive such support from readers and to have such treasured stories revisited, I have suggestion for bloggers who post reviews of my books: focus on the timing.

Bloggers who regularly review books are pressed by the PR people with whom they link to review books in advance of their publication. The aim of this is to generate that all-important whirlwind of initial interest.

This helps new titles to be placed in the minds of readers in those crucial early days. Small privately-owned Christian booksellers limit their shelf-space for fiction titles these days. Which means if a title of mine is to be widely read or even sold, it must garner the attention of buyers in those early weeks.

In order to have a genuine impact, and help your favorite authors, it would be great if your first focus was upon reviewing the most recent titles.

Agree or disagree? I’d love to hear from you in the comments.

P.S. If you’re looking for a book to review, may I suggest The Pilgrim? It releases July 17, 2015, from Franciscan Media.

Why it’s important to review an author’s most current book
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