The live streaming platform for gamers scores TV-like viewership numbers for video-game simulcasts.
Gaming live-stream platform Twitch reached a high point during the E3 gaming conference two weeks ago: more than 21 million unique viewers and 840,000 peak concurrent viewers. Those staggering numbers are great news for the Amazon-owned service—and indicate which advertisers might be interested in gaming simulcasts with sports broadcast-style live commentary.