No Shade on Kendall Jenner But WTF Estee Lauder

Yesterday, I was flipping though my Facebook feed on my cell phone and I saw an Estee Lauder ad that truly offended and disgusted me as a woman.

The ad read, "When Kendall Jenner comes up with her own shade of lipstick, you know you have to have it! Restless, the perfect orangey-red matte"

"YOU KNOW YOU HAVE TO HAVE IT." Really? I immediately yelled HELL NO! in my head.

This ad is so insulting to women. Kendall Jenner is a beautiful and vivacious 20-year old born in 1995. As a 30-something year old woman, I was in college in 1995 so a 20-year old child is not and should not be a fashion/style icon for me. For Estee Lauder to tell me that I should STOP and purchase anything and everything this 20-year old child endorses is ridiculous and offensive.

If you have ever purchased advertising on Facebook as I have several times, then you know you set your target audience down to the finest of details. The fact that I, a late 30-something woman, was served this mobile ad, means that Estee Lauder purposely targeted older women for this campaign. (Yes, it hurts to refer to myself as an "older" woman, but to 20-year olds I am). Estee Lauder thinks I should take fashion advice from someone is just starting to wear makeup. Granted she's a beautiful model and under the tutorage of Konture Kween Kim Kardashian (of which I'm a huge fan), but Kendall is still a child. Kendall Jenner is and should be a trendsetter for other 20-year olds; not for mature women and Estee Lauder should market her endorsement that way. WTF Estee Lauder. Please don't come for me for I AM NOT HERE FOR YOU.

In my well-informed 30-something and marketing maven opinion, THIS IS AN EPIC FAIL. Hopefully Estee Lauder will learn the lesson of how to stay in your lane and not offend your customer base. Hopefully Kendall and her management team will learn the lesson of how to be more careful with the way the KJ brand is packaged and marketed.

Kendall, I hope you know that some of the displeasure women are voicing about this ad are not attacks on you, but an attack on the nerve of Estee Lauder to tell a grown woman that she MUST take beauty advice from a child. Either way girl, GET YOUR MONEY. If I were you, I would have Kris call them up pissed (regardless of if you/she are or not) and tell them they better make this up to you. I best you can get some MORE MONEY just for being "appalled" at the backlash THEY created. Better yet, have Kanye call them! I would pay money to hear that conversation. Just tell him not to mention Beyonce when negotiating on your behalf. LBVS. Now Imma Let You Finish and truly if I were you, I'd use this misstep to sing "Throw some mo’, throw some mo’" all the way to the bank. (I'm also a very savvy negotiator.)

 



 

After I yelled HELL NO in my head, I hoped I wasn't the only one offended by this ad so I scrolled down to the comments. I was happily greeted with a chorus of other women echoing WTF Estee Lauder. Read the comments, peep the screenshots for verification, and let me know what you think.

I'M SO NOT HERE FOR ESTEE LAUDER. I'M HERE FOR THESE COMMENTS!

“Comes up with her own shade”…You mean…red??? Right because that shade of red has never been a lipstick before…

Uh no I don’t And FUCK OFF! Stop making stupid people money!

I have a color just like that one lol how lame

Wtf. Just wtf?

What? Red?? Because no female has a red fucking lipstick??? Oh wait Kendall Jenner has it therefore we all have to have?? And because it’s under Her brand it cost five times as much? No thanks.

Hell NO!

I prefer my dusty Rose, thank you.

I call bullshit and Kendall is no reason to buy any fucking thing.

How sad that so many people are stupid enough to buy this because of who she is. Drugstore orange/red lipstick is good enough for me.

But there is LEAD in Estee..lipsticks

Love these comments.


Deanna Burrell is the author of the best-selling novel, Single Girl Summer.

 Described as "Waiting to Exhale" meets "Sex and the City", your summer won't be complete without it. Click here to download Single Girl Summer now!

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