One of the side effects of being a writer (or is it a cause?) is a fascination with words. A few years ago, I wrote about my discovery that there is actually a name--
the Diderot Effect--for a phenomenon I'd observed but never knew had a label. I felt a similar sense of
ah-ha elation when I stumbled upon what is known as the Baader-Meinhof Phenomenon.
The Baader-Meinhof Group was the original name of the Red Army Faction, a West German far-left militant group responsible for a number of terrorist acts in the 1970s especially. (Fun fact: in my previous life as an academic, I once edited a friend's master's thesis on post-World War II German far left groups.) But they're not very well known these days, which is how their name came to be attached to a phenomenon also known (less colorfully) as "frequency illusion."
So what is it? Basically, it's a term used for the phenomenon in which something--a person, an idea, a word, whatever--that you'd never heard about suddenly seems to be everywhere, appearing again and again. Psychologists tell us it's the result of what they call "selective attention" (when you learn about a new thing, you start watching for it) and "confirmation bias" (so that each new exposure reinforces the impression that the new found thing is suddenly everywhere).
So how did this phenomenon end up with the name "Baader-Meinhof phenomenon"? Evidently back in the 90s, some online commenter at the St. Paul Pioneer Press came up with the label after hearing about the B-M Gang twice in one day. From there it spread.
And now we can all watch to see how many times the term suddenly appears in our lives.
Published on June 28, 2015 10:49