T-Mobile's New Strategy: Upgrade Your Phone Three Times A Year

The mobile company's new upgrade program is one of the first phone-leasing initiatives from a major mobile provider.

T-Mobile is trying something new: an early upgrade plan that lets users trade in their smartphones for a newer model up to three times a year. The initiative, called JUMP! On Demand, leases out phones rather than selling them, and is aimed at tech junkies itching to upgrade their phones more often than they already do.

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Published on June 25, 2015 10:45
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