The Importance of Keywords

Moss, on an old tiled roof...
  I have read a lot of information about the correct use of Meta data, and all the technical mumbo jumbo involved with marketing and promoting our books. And most of it, I will admit, went right over my head.But eventually, some of it filtered through.I have heard that keyword research is really only important for nonfiction, but I can see the importance of it for almost anything.I have tried several of the so-called keyword tools that were recommended to me, but to be honest, I couldn’t get most of them to work for me.
What is a Keyword?
A keyword is any word or phrase that helps people to find your book, and when I tentatively first uploaded one of our books to Amazon, I was asked to fill in a box with seven keywords. I thought they were just the words that best described your book.But I was only half right. There is so much more to keywords than that.Having the right ones is one of the most important steps you can do, to market anything on the internet. Choosing the right ones, apparently, can make all the difference in the world.


The Secret of Keywords
I discovered that the best way to start is to come up with a really good blurb or description, using as many emotive and powerful words as possible. Once you have done this, study it well and choose seven of the best words. (Amazon allows you seven, but other places may vary)You will use these keywords in the relevant box when you first upload your books. But it doesn’t end there.
Extend the Magic
These same seven words can be used extensively. In the title of your book, for example, or the subtitle. They are already in the description or blurb, but you should extend the magic by using them on your website, blogs and social media. Wherever your books are, these seven words should be there also.The minute you do all of this, you are apparently enabling all of those Nano bots (or whatever they are called) to connect all the Meta data for your books to create far more links than you could ever come up with.In addition, every time someone enters a word that is even slightly like your keywords, a connection occurs and up pops your book!I shall be monitoring any changes in our marketing efforts, just to see of any of this research has produced significant improvements, and will report back here when they do!
Creating Links
Of course, this is just how to use keywords when uploading and launching a book. Now all I have to do is discover how to use them every time I post a blog!When (or if) I do, I will be back!
Of course, if anyone disagrees, or knows how to do these things better or more effectively, I am all ears!