ALIVE with Joan Lunden
We are so thrilled to report that after a year-long battle with triple negative breast cancer, Joan Lunden, a dear friend of the entire Murad family, is cancer-free. Now, she’s enjoying her new role as an advocate for other women with cancer. And there’s more great news. Joan has started a new online television channel called “ALIVE with Joan.” This new channel will focus entirely on programming related to breast cancer and women’s wellness. Here’s a little bit about it.
ALIVE is the first online TV channel of its kind: a channel focused specifically on women surviving from and living with breast cancer, and their circles of support. This channel is also for every woman who wants to prevent cancer and live a healthy life. ALIVE is a welcoming community providing a constant sense of connection for millions of women who might have felt they were going through the journey alone.
ALIVE is produced by TAPP Media, the subscription video platform operated by Jeff Gaspin, former Chairman of NBCU Television and Jon Klein, former President of CNN/U.S. As one of the most trusted and admired women in America, Joan combines her skills as a renowned journalist with the insights of a patient and survivor. She serves as an informed, approachable guide through the often-bewildering world in which newly diagnosed patients find themselves.
ALIVE launched on June 3, during the week of Joan’s first anniversary of her diagnosis of triple-negative breast cancer.
The channel is available on your smartphone, tablet, or computer. It streams over the Internet like Netflix. Subscribers get new content daily, delivered over-the-top to any device and available on-demand. Content like:
The newest and most cutting-edge research, emerging therapies, and technology
Inspirational Stories of survivors, caregivers, and clinicians
Celebrity interviews
“Ask Me Anything” – ask Joan anything and she’ll hunt down the answer
Interactive video chats with Joan and experts in the breast cancer field
Behind the scenes access as Joan crisscrosses the country going to cancer events
The basics of breast cancer
Coaching sessions on fitness, nutrition, and beauty
And more!
Plus, ALIVE’S charter partners- Susan G. Komen and The Breast Cancer Research Foundation – facilitate access to leaders in the field and inspiring survivors, and contribute compelling content from their vast libraries. Ford Motor Company’s #MoreGoodDays Campaign has also joined as a partner celebrating their Warriors in Pink.
You can join the ALIVE community for free for two weeks. After that, Joan will donate fifteen percent of subscription fees ($9.95/month or $99.95/year) to breast cancer research.
We know ALIVE will be a huge success. Joan is also preparing for the publication of her new book, “Had I Known: A Memoir of Survival,” which comes out in September.
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