Beyond the Challenger Sale (Part 1)

Recently I had a chance to interview Brent Adamson, coauthor of "The Challenger Sale," one of my favorite books. Brent is also the Managing Director of Advisory Services for CEB's Sales and Marketing practice. 

During our conversation, he shares some groundbreaking research that has totally changed the conversation about sales. He also reveals what top performers do differently from other sales reps.

Check it out. This research will change how you approach prospects.

You can read it below. Or, you have these options too.

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