Know Your Audience and Write for Them

What do Janet Evanovich and Dan Kennedy have in common?

They both sell a LOT of books.

I once heard Janet Evanovich speak about writing on a CD from the Mystery Writers of America. She mentioned that the success of her Stephanie Plum humorous mystery series is due in part to the fact that she understands who her readers are, and what they expect.

Dan Kennedy is an incredibly successful direct marketing and sales guru who has helped thousands improve their marketing messages and increase sales...