What's your obsession with masculinity?

Obsession is a pretty strong word for my feelings towards masculine tropes. Instead, let’s say I’m fascinated by masculinity; the whole concept of which is a social construct. We define what is and is not masculine. I think that’s really interesting.

Back when I was the Art Director at Colt, I did a focus group on “what is masculine” because I’m pretty fem and wanted a masc4masc design cheat sheet. Results were very interesting.

Wood, leather, stainless steel, slate, denim all scored very high as “masculine” materials. San-serif, medium to heavy weight fonts considered very “masculine” for typography. (Arial Black most masculine among web fonts). There was more interesting findings, and I used to have charts, but I’m too lazy to find them.