Every Market Tells A Story

InWho Gets What and Why: The New Economics of Matchmaking and Market Design, Roth reveals thematching markets hidden around us and shows how to recognize a good match and make smarter, more confident decisions.

The efficient allocation of scarce resources

It was 5:00 am on an April morning in 2010. Eight teams of surgeons were preparing to operate on eight patients in four different cities. Four healthy people would each be donating one of their kidneys to someone they had never met, and th...