Twitter's Biggest UX Problem: Who The Hell Is It Designed For?
Project Lightning tries to split the difference between change-resistant power users and the new users Twitter desperately needs.
Yesterday, Buzzfeed broke news of Twitter's so-called Project Lightning, a long-running attempt to recast the service with a simpler, more engaging UX. Instead of the noise of a typical Twitter feed, the next version of Twitter's app will feature, front-and-center, a carefully curated collection of thematically grouped tweets. That's a surprising announcement for a couple reasons.
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