Why Apple Shifted Music From Download Dominance To Streaming Sameness

Competing with Spotify, Rdio, and the rest won't be easy. Then again, Apple doesn't have to beat them for the effort to be worthwhile.

Last week's launch of Apple Music represented a turnabout for Apple when it comes to how it delivers music. The company, which had long been a dominant leader in downloadable music—all the way back to the iPod era—has seen the market shift to less-profitable streaming services with greater reach and apps for multiple platforms, most notably Spotify.

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