Ask Jon #5: The theory of cool (Updated with photos of our columnist getting jumped)

Line of Volcanoes, Borneo 7s 2010. Jon, Ned, Andrew Evro, Patrice, Wolfie. Photo by JZ. geekwad: Do you like reading books? Is it cool for men to read books in public places? I always get odd glances when I prop open a book while waiting in line or riding public transportation. People should start realizing [...]