Google Experiments With What Kind Of Video Works Best On Mobile
The project used three different cuts of a funky Mtn Dew Kickstart spot to find out which had the most impact.
With the advent of multi-platform video viewing has come the question: does the traditional TV spot narrative translate to mobile? That is, should brands be using a different kind of video format for different platforms? And how would you measure such a thing?
No comments have been added yet.
David Lidsky's Blog
- David Lidsky's profile
- 3 followers
David Lidsky isn't a Goodreads Author
(yet),
but they
do have a blog,
so here are some recent posts imported from
their feed.
