How Reverse Retail Is Changing The Way We Buy

About two years ago, there was a single word that could strike fear into the heart of any retail brand executive – “showrooming.” The term popularized the increasingly common shopping behaviour from consumers of going into a physical store to try out and test a product before going online (often to an ecommerce only retailer like Amazon) and completing their purpose.

Was showrooming going to destroy the retail business?

This was one of the main questions speakers tackled at the National Retai...