Easier Said Than Done

As the countdown to launch day has begun, I’m increasingly aware of the long list of things still to get ready. And as I listen to marketing podcasts and review my notes from previous writing conferences, the lists keep on growing and growing.

Not that anything is toodifficult to accomplish, just time consuming. Therefore the balance between intention and implementation becomes a daily struggle, especially when weighed against a busy household of kids on summer vacation, their friends coming...