Tweaking Your Social Media Mindset for the New Year

With 2011 soon upon us, I'm going to again write a blog post urging people to have an open mind to learning how to effectively participate on social media sites.

And I myself learned an important lesson about presenting new things to potential clients. I learned that my enthusiasm for these online marketing opportunities may be too much for people new to social media.

In other words, instead of talking about all the possibilities -- which can seem so overwhelming to people that they figure why bother trying to learn - I would be better off focusing on just one or two areas for people new to the concept of harnessing social media.

In addition, once again I am recommending Carol Dweck's book MINDSET: THE NEW PSYCHOLOGY OF SUCCESS (available in paperback on Amazon) to help people who have a fear of failure to overcome this fear in order to take advantage of social media marketing opportunities.

And here is the beginning of the guest blog post "10 Things I Learned in 2010 About Why Businesses Are Resistant to Social Media" that I wrote for bizchickblogs.com:

Social media marketing has incredible power to get your message out in front of your target markets – and at a cost considerably lower than almost all other forms of marketing or advertising or public relations.

And most businesses effectively using social media for the purpose of creating relationships (NOT selling) would probably agree with the above statement.

Yet throughout 2010, while I have met many people open-minded to learning how to harness social media marketing, I have also learned numerous reasons why people are sticking their heads in the sand about this powerful marketing opportunity:

1. Fear of the new

Anything new must be suspect. Best to wait a couple more years before Twitter and Facebook have completely taken over the world. Note: At that point your business may be so far behind your competition that you may never catch up.

Read about the other 9 fears now.

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing company partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business.

Sign up now to get email notifications of new social media marketing posts at www.millermosaicllc.com/get-miller-mo...