Tmall Box Office will launch within the next two months, featuring original productions as well as content from China and abroad.
Alibaba, the Chinese e-commerce behemoth, has often been called the "Amazon of China." Like Amazon, Alibaba has been aggressively expanding beyond simple e-commerce—the company has invested in ride-sharing, smartphones, entertainment, Snapchat, and more in the past year. Why not take on the video streaming industry next?