Work on encouraging repeat business and word of mouth before you do any other marketing

Encouraging Repeat Business and Word of Mouth

Photo by CarbonNYC [in SF!]

Before we go nuts trying to get new eyeballs on your store, let’s do a little work to both keep and grow the ones we’ve already got. If everyone who buys from you now came back and bought more, that would mean more sales too. And a repeat buyer is more likely to develop brand loyalty, which can lead to even more purchases in the future. Beyond the additional sales, repeat customers are also your best source of Word of...