Madness of crowds: Far from the Madding Crowd

A film director friend of mine once explained to me the wherefores of successful film distribution in Britain: “It’s all down to your T-sides, Will,” he maintained. “Get your T-sides sorted or it doesn’t matter how many screens you open on, you still won’t get the bums on seats.” I had no idea at the time what a T-side was, but ever since he told me I’ve seen them everywhere. Often a T-side will glide across my field of vision when I’m least expecting it – supplanting my view of the Holloway...