"You've Taken Your First Step Into A Larger World"

Industrial Light & Magic has opened a virtual-reality development studio called "ILMxLAB" in an effort to expand VR's reach beyond gaming

When Oculus took the stage in San Francisco yesterday to present their Rift VR headset to the public, they stayed exclusively within the confines of the gaming world. They showed off the compatible Xbox controller. They demoed an immersive flight-simulator game. The move made sense, what with the Electronic Entertainment Expo kicking off in SoCal next week, but the focus on gaming alone seemed to reinforce a major issue for the technology—how does it excite non-gamers?

Read Full Story