Ex-Google Play Exec Launches A Music-Streaming Platform Powered By Mobile Gaming Lessons

On Tim Quirk's Freeform, albums are apps designed to engage listeners with free content and convert them to paying fans. How's that sound?

In the four years that Tim Quirk was global head of programming at Google Play, he was responsible for merchandising all of the platform's digital content. This work took Quirk far beyond the music industry he knew well as a former Rhapsody exec and frontman of '90s alt-rock everydudes Too Much Joy.

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