The Godfather of Clickbait

The death of Vinnie Musetto, a former editor at the New York Post who wrote the famous headline “HEADLESS BODY IN TOPLESS BAR,” has already attracted quite a few notices, including complimentary pieces in the Times, the Guardian, and the Post itself. Vinnie, whom I got to know a bit when I worked at the Post for a couple of years in the early nineties, would have been happy about that. An aging hippie who wore his hair long, dressed in black, and, in the later part of his career, also reviewed movies, he saw headline writing as an art form, albeit a rough-and-ready one.

See the rest of the story at newyorker.com

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