Innovative Service as a “Jack-in-the-box”

There is something magical about a jack-in-the-box. First, the toy is always colorful. Most make happy music as you wind the crank. But, the coolest part is the fact that you never know exactly when the “jack” is going to pop out of the box. What makes this toy such an alluring novelty is the element of surprise.

Innovative service is like a jack-in-the-box–colorful service punctuated by a joyful surprise. Like the toy, innovative service is service with novelty. And, the root meaning of the...