The Graveyard Shift: How Mike Rauchfleisch Built a Thriving Audio Business by Working All-night Parties That No One Else Wanted

In this episode of Sound Design Live, I talk with Mike Rauchfleisch, the owner of Audio Studio Nord in Wilhelmshaven, Germany, about how he built a thriving audio business by working all-night techno parties that no one else wanted. We also discuss:

How to survive long events
How to differentiate yourself as an audio provider
How to offer complete event packages including staging, lighting, and video with strategic partnerships
How to promote your AV company through Facebook

When you start off, you need to get the message across that you are different. We concentrated on stuff [our competitors] didn’t like, so we started off doing techno events.

Show notes:

All music in this episode by The Tet Holiday
Audio Studio Nord on Facebook and Twitter

This article The Graveyard Shift: How Mike Rauchfleisch Built a Thriving Audio Business by Working All-night Parties That No One Else Wanted appeared first on Sound Design Live. Sign up for free updates here.

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