Speakers: 6 Steps to Understanding Your Audience

Every audience has one thing in common: they want to know, “What’s in it for me?” If your speech or presentation is all about you, you’ll never grab and hold their interest.

So whether you’re presenting to a group of coworkers around a conference room table or to a thousand strangers in a ballroom, there are at least six questions you must ask in order to understand your audience and their needs.

1. Who Are They?

If you’re speaking at a conference, reviewthe attendees list, talk to the organi...