Know your limits

It probably wouldn’t occur to you to open up your skull and take out your own brain tumor. You wouldn’t want to risk messing up something that important. That’s a skilled job and one you’re not necessarily confident enough to tackle without some professional help.

But what about something we encounter every day? Things like writing, proofreading, design and other things we see and maybe even do every day seem simpler because of their familiarity. When you’re running your own business, you’re...