Blue Santa - Hijacked by Coca-Cola

I have, on my mantelpiece, a wonderful little blue-gray Santa. He was manufactured before Coca-Cola hijacked the Santa image and turned him into the red-faced buffoon we know nowadays, clad in the Coca-Cola colors.


This blue St. Nicholas is far more thoughtful looking, slightly solemn, and much more in keeping with the spirit of winter and inward reflection than the chubby creature we seem to have around these days. The modern santa suggests that everything can be solved by scattering toys over the land, regardless of anything. The blue santa, however, reminds us of another way of reviewing our lives. He radiates quiet gratitude, and has very little to do with bags of gifts, workshops, the North Pole, elves, and the reindeer.


Are you going to let the ad executives at Coca Cola tell you what's important in your life?

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Published on December 20, 2010 13:57
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