When Good Isn't Good Enough

I meet a lot of people who have "good" web sites.  You know these people because they provide "good" services for "good" people.

The only thing is "good" sucks!

It's true.

Now I know someone might of been offended by that, but that's only a problem if you feel you're "good."

Know how I know this?  Because "good" didn't work for me either – but there's still a ton of it around!

The reason being is because more people are getting let go from their place of employment – and because of that disappointment, they go and start their own business. However, just because you have a "great idea" doesn't mean you'll make "good" money doing it.  I certainly know how that goes – because there's a lot more to it than, "I have a great idea.  I should start my own business because working a 'regular job' sucks!"

When talking to new clients I take on, the one of many thing I try to work with them on first is their USP (unique selling proposition). It's all about what makes YOU different than all the other people out there doing what you do.  What is it about YOU that no one can copy?  No one can duplicate.  No one has the ability to do that you can.

For me, it's my fucked up unique background in working over 30 different companies to fund my own businesses (in just about every industry).  What separates me too, is that I can take complex ideas, and sift it down to a few great words that get people's attention.  Get them to act.  Hit emotional buttons, then create a rapport with people that says, "I love this person. I want to do business with them."  And the people that I don't get that reaction from… I don't work with.

I also have a background in behavioral psychology, creative writing and music – launching my very own products for over 15 years (creating sales pages, web sites, product launches, flyers, promotional materials, cd launches, book launches, etc)…

I mean how much more screwed up unique does that get?  LOL!  But seriously…

Go ahead and Google any "Copywriter" out there (as I did a while back) and see for yourself.  As far as I'm concerned (and you can do a split screen) – it doesn't compare.  I know.  As I began studying some of the best in my field, I did a lot of this research myself (which you should do too).  Then just ask yourself, "What's different about me?  Why would anyone want to do business with me over all the other people that do what I do out there?"

That's why I turned away more people my first month in business, than people I actually took on.  So listen…

This isn't about bragging.  It's to tell you that you need to find out what's your USP.  What's unique about you?  Why should we choose you over the hundreds, maybe even thousands of others out there that do what you do?  Who's going to help you find this out and actually turn it into words that talk to your customers?  Get them to want to do business with you?  Engage them in a way that no one else can?

Then ask yourself more questions.  Go deeper.  More in depth and start finding out…

How do you communicate to your core group of customers?  Does it help you stand out from the noise or just add to it?  Is it in alignment with your vision?  Your brand.  How can you communicate this in a way that isn't boring?  Is "you."  Is something that connects emotionally with people?

Know why I ask that too?  Again, because "good" just isn't good enough anymore!  Prove me wrong… but I'll tell you this… the amount of hours you'll spend doing what I do AND ABSOLUTELY LOVE DOING, isn't worth losing anymore money over.  Why do I say that?

Because "good" will put you out of business.  Being "KICK ASS" will help you build it!

Special Note: Go from Copywrong to Copywrite – simplify your great ideas into words that sell!  Schedule your FREE 20 minute "Strategic Copy Review" today!

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