Selling your book to libraries: 5 tips from book marketing expert Fern Reiss

Authors can’t sit back and wait for readers to show up, clamoring to buy their latest work. And authors also can’t hope that book buyers will troll through catalogs and press releases and decide they absolutely have to stock that latest title in their store.

No, authors (and by “authors” I mean myself as well as the rest of you!) have to take the initiative and do whatever it takes to drum up sales. We need to find new market, mine existing ones and never stop reaching out and connecting.

For...