New Forbes Column – “From Chiat to Hsieh: Pulling the Little Red Wagon of the CEO’s Goofy Idea”

So far as we know, Zappos CEO Tony Hsieh never met legendary ad man Jay Chiat. Yet somehow, the little red wagon of goofy management ideas got wheeled from Chiat to Hsieh. The same style of misplaced utopianism foisted on the employees of ad agency Chiat/Day, before it was sold, is now being inflicted on the people at Zappos.

It won’t end well there either. . .

(Read the rest at Forbes.com)