Gladwell On The Tipping Point: How Little Things Can Make a Big Difference

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Based on his in-depth research spanning a number of different fields, industries, and scholarly disciplines, Gladwell identifies three key factors that each play in role in determining whether a particular trend will “tip” into wide-scale popularity. Gladwell’s discussion and illustration of the concepts of the Law of the Few, the Stickiness Factor, and the Power of Context comprise the majority ofThe Tipping Point.

What’s the tipping point?

The ti...