Exploring the World of ‘Free’

Thanks to the emergence of the ‘freemium’ business model, numerous industries have been able to evolve, build and diversify their revenue streams. This is especially true in the remote gaming market, where brands and operators have been able to create the illusion of free gameplay before driving various in-game purchases.

A quick look at any social or mobile gaming website will confirm this, and in this respect the gaming market has pioneered the success of the freemium business model. It is now adopted by multiple companies across various industries, although the goal is almost always to engage customers and afford them flexibility in terms of how and when they spend their hard earned cash.

While the ability to create the ‘illusion of free’ may benefit businesses, however, it also does a great deal for customers too. So let’s take a look at how you can capitalise on the freemium business model across a range of industries.

Access Free Software or Product Trials

In many ways, the ‘free trial’ concept can be considered as the Godfather of the freemium business model. For years, companies have offered their products or services for free on a monthly basis, before charging a monthly subscription fee should the customer want to continue. This is typically available with anti-virus software or packages such as Microsoft Office, although the issue with previous versions of the free trial is that customers were usually compelled to enter their payment details before they had made a fixed commitment. This meant that if they forgot to cancel their membership at the end of the trial, they would automatically begin to subscribe. If you monitor your free trials they can still work for you, however, and enable you to sample products before choosing to invest in them.

Download Free Mobile Apps

If there is one industry synonymous with the freemium business model in 2015, it is the mobile app market. Worth billions globally, the majority of contemporary apps have evolved as free to access tools that include optional, tiered subscriptions and purchases. Take the mobile app Temple Run for an example, the app has received over 500 million downloads making it one of the most popular apps of all time. Given that most modern apps are also functional and serve a viable purpose, you have a unique opportunity to build a library of relevant and free online tools that cost as little or as much as you want. Simply by selection apps that are purposeful and only selecting the tiered price packages that suit your needs, you can enrich your life without spending over the odds.

Make the Most of Free Casino Gameplay

The online casino sector is a relatively new industry that has thrived thanks primarily to its unique application of the freemium business model. In short, the majority of branded operators now offer extremely generous welcome bonuses, which usually consist of free gameplay that equates to a specific financial amount. Whether this comes in the form of a fixed sum of cash or a specific number of spins of the roulette wheel, you can access free, no-strings bonuses that enable you to optimise your enjoyment of your favourite games. Casino.com is a site renowned for its particularly generous and far-reaching welcome bonus, and any money generated through these offers translates into profit.

[image error]