All In or Diversify

I've been listening to authors ask the question we would all like an answer to:
All In or Diversify?

That is an age old question, especially for an indie author. But is there really a right or wrong answer?

There was a time on this blog when I promoted diversifying over Amazon's Kindle Unlimited, more websites equals more people seeing it, right? Well, that's not always the case. Every author has to make this decision.



But I learned a thing or two along the way. Like for instance, if you have reviews on all different sites there is no concentrated reviewing place to thrive. The reviews are getting scattered all over the web. The more of these you have in one concentrated area, the more your book rises up the charts and gets noticed. All in, also means the less an author has to direct traffic when marketing and promoting. And it's very beneficial when an indie author has to make changes and updates, on one site can really be a time saver.

I was one of those hesitant indie authors, as I watched and waited trying my hand at diversifying first. As time and frustration went on, I looked more into that one spot option that would work for me, knowing fully the idea of selling on only one particular site is quite scary. Honestly, I kind of felt like a sellout. But I also knew I really needed this experience to see which would fare better for me as an indie author.

After several months, I really began to utilize all the benefits and opportunities and saw positive results. For me, it's a much easier way of doing business. It's an opportunity that has benefited me in my writing life, especially for a start-up author. Everything is targeted to one specific area, for the most part. And the better news is, I believe for indie authors it's a good start for rising to the next level in the writing world while making it a little easier.

In the end, everyone needs to decide for themselves. What will be better for you as an indie author? Are you going all in or is diversifying the key?


You want to talk, I will listen. Post a comment to start a conversation.




SK Thomas is a writer, author, book reviewer and the curious creative complex brain behind this blog. Connect @skthomasauthor or http://www.skthomasauthor.com to learn more about her Pawned Queen Thriller Series.