What's Next For Apple Design, From The Guy Who Hired Jonathan Ive

Robert Brunner, who gave Ive his first Apple job, discusses the designer's new C-suite role—and why it matters.

Earlier this week, we reported that Apple created a new senior management position for esteemed designer Jonathan Ive, freeing him up to pursue big-picture projects while cementing his role as a leader in the Apple firmament. To casual observers, it might seem like an arbitrary promotion: Isn't Ive, who shepherded the build of almost every major Apple product of the past several years, from the iMac to the iPhone to iOS7, already Apple's design pope? How much more influence could he have? And how could Apple benefit?

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