The Value of Co - Creativity and Co-Intelligence

Organizations and their people learn through their interactions with the environment: “They act, observe the consequences of their action, make inferences about those consequences, and draw implications for future action. The process is adaptively rational. However, the importance of "co-intelligence" has long been underestimated. Innovation, has long been considered a solitary activity. The solitary innovation has been the engine to make human modernization possible, but how much further along would innovation go if having co-intelligence and co-innovation groups, perhaps facilitated by those innovators, to develop socially and environmentally sustainable innovations. The choice of alternatives is based on an evaluation of their expected consequences according to preferences. It looks ahead into the future to anticipate outcomes. And, as any estimate based on future predictions embodies a huge component of failure risk.

Intentional human behavior always has a purpose. Organizing is intentional, and therefore it must have a purpose upon forming. Innovation has a purpose because it is about transforming a novel idea and achieve its business value, but creativity doesn't have to be, it’s an innate ability to create new ideas. The purpose of organization is to create customers. Leadership, strategy, co-innovation, or co-intelligence are the means to the end - to build a customer centric organization.
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Published on May 25, 2015 23:22
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