Writer’s Desk: Going Your Own Way

So, your book is done. Awesome. Now you’ve got to make sure it gets sold. It’s not an easy thing these days,with thinner marketing budgets, digital clamor, and thousands upon thousands of books blooding the marketplace every year. As many authors have discovered, getting your book noticed often falls on their shoulders, even if they were lucky enough to bepicked up by a real publisher.

Social media marketing helps, among other things. But all that time spent marketing your way takes away from...