Weasel words are more difficult to get away with

I got a note from someone who "helps lead the internet and Media efforts" at a fairly well known venture firm.

A click over to their website indicates that he's not a Managing Director or a Partner, not a Limited Senior Advisor, nor a Founding Strategic Director, Principal, Director of Business Development, Vice President or even a Senior Associate. He's an Associate. Which is fine, of course, unless the first thing you told a stranger is that you help lead an important initiative.

Organizations have always been good at title inflation, because it's free and it serves their purposes. The net, though, makes it easy to see what the hierarchy actually looks like, so it's better to just be clear, I think.