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The Sell In
I ended last week's post discussing "publishing meeting" Personae. As Steve's manager/agent, one of my jobs is to secure the best possible sales campaign for THE PROFESSION. Easier said than done.
As Steve's representative, I went to the Crown marketing meeting with an internal agenda. Just as a publisher needs to define the proceedings of a
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As Steve's representative, I went to the Crown marketing meeting with an internal agenda. Just as a publisher needs to define the proceedings of a
More >>
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