New Campaign Profiles Litterers From Their DNA And Posts Reconstructions Of Their Faces

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Ogilvy & Mather Hong Kong

Would you think twice about littering if your face was plastered on billboards as a result? While this sounds like something straight out of science fiction, it’s not. The Hong Kong Cleanup Initiative has collaborated with advertising firm Ogilvy & Mather to launch ‘The Face of Litter.’ The rather terrifying awareness campaign will collect the DNA traces found on litter to create a picture of the person's face and place it on multiple platforms.