How to and how not to self promote

A useful link was provided on Shocklines to a piece about how writers (and others) should use the internet to self promote without becoming a downright nuisance. Some people do annoy me when all they almost ever do on various websites like shocklines or the BFS forum or elsewhere is talk about their own books and virtually never have anything to say about anything else. They should definitely take note of what Jerrod Balzer has to say about the subject.